Founders Germano and Luigi Togn
More than 70 years have passed since the stars of the Togn family aligned themselves within the universe of wine. In the 1940s, Germano Togn, a produce broker, began personally vinifying grapes he brought in from grapegrowers and selling the wine in bulk in the area of Trentino-Alto Adige and of the ex-Austro-Hungarian empire.
Over a period of 15 years, he acquired 5 winemaking operations in the region, and in addition to making wine from grapes selected from the surrounds of Roverè della Luna, he bought wine from small producers, which he blended into the bulk wine he offered for sale. The Togn winery at Roverè immediately became the vibrant centre of all of these winemaking activities.
Luigi, born in 1942, completed his business studies and then decided to assist his father in managing the winemaking operations, which turned out to be no easy task. In the late 1950s, Germano, together with a German partner, grew his business activities through the production of grape juice. The project did not prosper as anticipated, and in a few years Germano found himself with a complicated situation that eventually led him to give up a good part of his properties. Luigi, thanks to his skills and stubbornness, was able to keep the winery, and with the help of a German winemaking expert, imported the first specialised machines for white-wine production - horizontal presses - and introduced into the Trentino of his time innovative processes.
In 1976, after the sudden death of his father Germano, things began to look better for the Togn family. Just after Luigi had his second daughter, the now-flourishing bulk-wine market permitted the ever-entrepreneurial Luigi to continue investing in modern equipment. The era of demijohns had come to a close, and sales of bottled wine notably increased. Shifting over to this model, Luigi founded Gaierhof in that same year, 1976, in order to market his Trentino wines.
With his cousin Adriano Dalpiaz, who helped him in building a distribution network, Luigi began to sell his wines in Trentino and then throughout Italy. In 1978, he purchased Maso Poli, which became an independent producer, with wines aimed at wine-serious consumers and the niche market. These years witnessed remarkable activity and changes in direction in the wine market, and in the early 1980s, Luigi met Fabrizio Pedrolli, owner of one of Trentino’s most prestigious restaurants and a talented sommelier. Pedrolli immediately appreciated the taste and aromas that were the hallmarks of the Gaierhof wines and pushed for their export to the United States.